To coincide with the game’s release on Steam, ArenaNet will be running a Twitch drop program to promote the game. “Everyone at NCSOFT and ArenaNet is excited to welcome them into our amazing community.”
“By launching on Steam, a whole new audience of players who have never had the chance to adventure with us will be able to experience one of the greatest fantasy worlds in gaming,” said Kendall Boyd, senior vice president of marketing at NCSOFT, in a press release. ArenaNet transitioned Guild Wars 2 to a free-to-play model in 2015 You only needed to purchase the base game once to access its full content, with more DLC and expansions available at cost. Unlike World of Warcraft and its other MMORPG stablemates, Guild Wars 2 stood out for its subscription-free payment system.
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